I have come to the conclusion that this form of advertising is no longer effective as I have found it extremely difficult to find any print ads for recent albums or artists of the dance genre. Where I have found print ads they are not relevant to my genre of choice; they are relevant to the rock and metal genres more than any other. This could be because it tends to be people who are interested in those genres that regularly buy magazines purely about music. People who are into rock/pop music often prefer to listen to the radio or watch music channels to find out about new music.
When I come to this part of my advertising campaign I will need to find a way to make sure that this form of advertising is somehow successful with the target audience. The problem is that there are very few magazines specific to my genre, and few people who are interested in this genre buy or read magazines on a regular basis. It is preferable for the target audience to just go online or hear about new music through friends and other media forms.
I have however looked at some myspace pages for bands which are relevant to the genre I am researching.
ASHLEE SIMPSON MYSPACE PAGE
The copy on this artists MySpace page is particularly interesting in so much as how it relates to the actual album more than the artist. The first letter of each word may be in bold to show that it can be abbreviated. It is in capitals so that it is clear and easy to read. It is all on different levels to show that it isn’t balanced; this is to link back to the title of ‘Bittersweet World’ and put across the point that nothing is ever fair or equal.
The artist in the image is looking at the audience through her hair in order to mask her identity. The sultry pose is intended to engage a male audience through sexualizing the artist. This is common of female artists as males are much more self-conscious when it comes to listening to female artists’ music as it threatens their masculinity.
The fact that the artist has blonde hair and is wearing a hoodie challenges gender ideology. This is because ‘hoodies’ are often depicted as being males who carry knives, the artist however is female, blonde and looks quite innocent in this image. This links back to the album title.
A direct mode of address allows the artist to connect with her audience through the uses and gratifications theoretical concept.
PARAMORE MYSPACE PAGE
The band uses a simple, clear copy for their name to ensure that everyone can read it with ease. The font is very rounded, possibly to suggest that their music is not overly edgy and that they have a lot of life experience.
The image is of the band in its entirety as opposed to just the lead singer who is looked to as the face of the band by a huge number of fans. The fact hat the whole band is shown connoted that they are all equality important and that hey are more than just members of a band, they are friends also. The long path behind them could possibly connote their path and how they have changed since they first came together as a group and how their ideologies have progressed and how their audience has changed. They have picked up and left fans along the way into heir musical career due to publicity and they have possibly become more commercial in order to attract a wider audience.
The image challenges the conventions of a stereotypical alternative band as it is set in an outdoor location in the countryside as opposed to an urban setting or indoors.
A direct mode of address has been used in order to connect the band and the audience to build a relationship. This idea can be applied through the uses and gratifications audience theory. The lead singer is central to the frame as she is considered to be the face of the band.
Videos and images are overlapping on the top banner, this could show that the product is more important than the actual band and their music as by having adverts obscuring part of the image of the band the impression that the product is what drives them is given out to the audience.
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